AI is transforming the way clients discover advisers and decide who to trust – rewriting the foundations of visibility, credibility, and growth in our profession. Algorithms reward clarity, not complexity, and this session will show advisers how to make their firms visible in AI-powered discovery, from mastering AEO (AI Engine Optimisation) to using reviews, reputation, and storytelling that cut through the noise. Learn how to make your firm stand out, earn digital trust at scale, and build a growth strategy that thrives even as technology evolves.